Notes
Slide Show
Outline
1
October 18, 2003
 The U.S. Department of Education’s 17th Annual National Meeting
Austin, TX
 MOST VALUABLE PLAYERS -- USING SOCIAL NORMS TO TARGET ATHLETES AS A HIGH-RISK SUBPOPULATION
  • H. Wesley Perkins, Ph.D.
  • Professor of Sociology
  • David Craig, Ph.D.
  • Professor of Biochemistry


  • David A. Diana, MA, CASAC
  • Director, Alcohol and Other Drug Programs
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Project Components
http://alcohol.hws.edu/mvp
  • A protocol to anonymously survey an entire college sub-population using a web-based instrument
  • Print media
  • Electronic media
  • Peer educator strategies
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Assessment of Program Impact
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Program Media Exposure
(10/31/02 – 11/6/02 survey with 373 respondents)
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Attitudes, Misperceptions, and Alcohol Consumption Among
Male Student-Athletes
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Attitudes, Misperceptions, and Alcohol Consumption Among
Female Student-Athletes
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Initial Impact on Consequences of Student-Athlete Drinking
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ALCOHOL VIOLATIONS REPORTED BY CAMPUS SECURITY AND RESIDENTIAL EDUCATION STAFF RESULTING IN REFERRAL TO MANDATORY ALCOHOL EDUCATION WORKSHOP