MOST VALUABLE PLAYERS -- USING SOCIAL NORMS TO TARGET ATHLETES AS A HIGH-RISK SUBPOPULATION

Perkins, Craig, and Diana, HWS Alcohol Education Project

http://alcohol.hws.edu

October 18, 2003
The U.S. Department of Education’s 17th Annual National Meeting
Austin, TX
MOST VALUABLE PLAYERS -- USING SOCIAL NORMS TO TARGET ATHLETES AS A HIGH-RISK SUBPOPULATION

H. Wesley Perkins, Ph.D.

Professor of Sociology

David Craig, Ph.D.

Professor of Biochemistry

David A. Diana, MA, CASAC

Director, Alcohol and Other Drug Programs

Hobart and William Smith Colleges

Geneva, New York

http://alcohol.hws.edu/mvp


	3:30 – 5:00 Saturday Big Bend C-E

	DWC 10 min
	Intro
	Data Collection – web survey

	WP 15 min
	Print & email
	1) MVP Factoids in newspaper
	2) Posters
	3) Ebits

	DWC 20 min
	Electronic Media
	1) Screen Saver
	2) Interactive Program/Quiz
	3) MVP CD
	4) Peer message delivery by web

	DD 15min
	PEP peer program

	WP 20 min
	Outcome